Role of Women in Healthcare Industry
It is paramount for the current healthcare industry to involve women in their health development agenda. The primary reason for this sound move is to enhance women’s roles and responsibilities in the current healthcare together with empowering them to foster growth through sharing contacts, successful ideas, and techniques, as well as products and services. In other words, it is high time the whole world starts taking women contribution to the healthcare seriously. Do not think that the main reason why most of the Americans don’t access good medication is the medication cost factor. The reason for this is because the healthcare sector has not given women due recognition in all their commitments; they have not taken women as key decision makers and customers of this highly respected industry.
There is still a big number of ladies who don’t know that they should be healthy with some even not setting aside enough time to seek medication. Besides, even those who take the initiative and try to seek for appropriate health information, they still sink to the pool of confusion because they don’t know which sources are trustable. There are even some who don’t rust professionals who serve them. The serious deficit of time, information, and trustable relationships makes women to lack enough confident when making healthcare decisions for themselves as well as for their families.
The above highlights are the main concern to every player in the healthcare industry. It is clear that women form the biggest market segment in the healthcare industry. Women are also the leaders of the in setting out the health and awareness agenda both for them and for the entire family, hiring and firing pharmacists, doctors, treatments regimens and the insurance providers. Considering all these crucial roles played by women in the healthcare industry, they should be given all due support in tools and services. It is the high time medical practitioners take gender differences into consideration in their medical trails and not just consider the reason behind the patient going to the exam room. There is still a lot of opaqueness in the information which is given by the insurance to their customers about the policies.
The good news is that there can be a way out if key players in healthcare continuously engage this market segment in reinstating trust- this can give them a first-mover advantage. They should develop gender-wise and sensitive ways and exhibit conduct that women look for, whenever they are looking for healthcare needs. Doctors should play their part by triggering informative dialogue, insurance companies should give clear information about their policies and pharmacists should provide comprehensive and clear information about all their prescriptions- if this is well done, then, trust in women can be reinstated.